Why Every Business Should Create an Employer Profile?

Why Create an Employer Profile on eeger?

Your Employer Profile is more than just a listing – it’s your chance to showcase your brand, culture and opportunities to both active and passive job seekers in Tourism, Hospitality and Travel. This feature helps your business stand out, attract the right talent and build a strong pipeline for future roles.

We strongly recommend every business create an Employer Profile on eeger. It’s the most effective way to connect with skilled professionals and position your organisation as an employer of choice in the Visitor Economy.

Key Benefits of an Employer Profile

1. Showcase Your Brand Highlight your Employment Value Proposition (EVP), share videos, display your contact details and location with an interactive map. Give job seekers a clear picture of what makes your organisation a great place to work.
2. Access Interested Talent Connect with job seekers who have expressed interest in your organisation. Use advanced filters to search by skills, education, experience and keywords, ensuring you find the right fit quickly.
3. Display Live Jobs Feature your current vacancies directly on your Employer Profile alongside your EVP. This creates a seamless experience for job seekers to learn about your organisation and apply immediately.
4. Build Your Talent Pool Enable job seekers to join your Talent Pool straight from your Employer Profile page. This gives you a searchable cohort of candidates who want to work for you, ready for future opportunities.

Recommendations for an Effective Employer Profile

• Start with a Compelling Headline: Use a short, punchy tagline that reflects your brand and industry. Make it aspirational and action-oriented.

• Highlight Your Employer Value Proposition (EVP): Clearly state what makes your organisation unique: culture, perks, career growth, and work environment. Include specifics like flexible roles, training opportunities, and diversity initiatives.

• Add Visual Appeal: Include high-quality images or videos showcasing your workplace, team, and experiences. Feature iconic locations or customer experiences.

• Showcase Roles and Career Pathways: List typical roles available year-round and seasonal opportunities. Mention pathways for growth (e.g., training and development programs).

• Include Location Details: Provide a map and highlight the advantages of your location. Emphasise lifestyle benefits tied to the location.

• Culture & Perks Section: Go beyond generic statements, add tangible perks like staff discounts, social events, and exclusive benefits. Mention team culture and values.

• Contact Information: Ensure email, phone, and website links are visible and accurate. Add social media links for engagement.

• Call to Action: Encourage job seekers to join your Talent Pool or apply now. Make it clear how they can connect with you.

• Keep It Updated: Refresh videos, perks, and role listings regularly. Add seasonal job opportunities and highlight any new initiatives.

Review the Step by Step Guide to creating an employer profile here.

Why It Matters

Your Employer Profile does more than attract talent – it helps eeger showcase the strength and diversity of Australia’s Visitor Economy. By sharing your brand story, roles and career pathways, you’re contributing to a national platform that promotes Tourism, Hospitality and Travel as vibrant career destinations.

This feature turns awareness of your organisation’s Employment Value Proposition (EVP) into immediate action. Job seekers can move from interest to application in just a few clicks, helping you secure talent faster while supporting eeger’s mission to grow and sustain the industry workforce.

eeger is Australia’s dedicated workforce ecosystem for the Visitor Economy. Your Employer Profile is the gateway to attracting the best talent in Tourism, Hospitality and Travel.

Ready to showcase your brand? https://eeger.com.au.